Join Our Exclusive Workshop: Master Sales Techniques and Hospital Procurement Strategies

📅 Day 1: Sales Techniques for the Healthcare Market – with Vincent Joassin & Yves Blandiaux
Date: Tuesday, June 24th
Time: 9:00 AM – 4:00 PM
Location: hub.brussels – 112 Chaussée de Charleroi, 1060 Brussels

This day will focus on practical, actionable strategies to improve your sales performance, tailored to the healthcare sector. You’ll dive into three essential pillars:
1. Market Positioning & Sales Preparation
Understand how to define your offer, identify your target audience, and build a winning sales approach.
2. Crafting a Compelling Value Proposition
Learn how to clearly articulate your solution’s value in a way that resonates with healthcare professionals and institutions.
3. Closing the Deal & Navigating Key Stakeholders
Master the art of closing with confidence and identifying the decision-makers that matter.
Whether you’re new to sales or looking to refine your approach, this session will equip you with tools and frameworks that deliver results.

👉 Stay tuned for Day 2, which will be dedicated to
• Put into practice the tools and techniques introduced in Day 1
• Procurement in hospitals — from tendering processes to best practices for suppliers.

🎯 Why attend?
• Interactive and expert-led sessions
• Real-life case studies
• Networking opportunities with peers in healthcare and innovation

📅 Day 2: Practical Sales Simulation
Date: Tuesday, September 9th
Time: 9:00 AM – 12:00 PM
Location: hub.brussels – 110 Chaussée de Charleroi, 1060 Brussels

This half-day session will give you the chance to put into practice the tools and techniques introduced in Day 1. Through role-playing exercises, case studies, and real-life scenarios, you will sharpen your skills in a supportive, feedback-driven environment. Whether you’re pitching to a hospital, negotiating terms, or preparing a proposal, this session is all about learning by doing. You will have the opportunity to choose your level:
• Group 1 – Beginners: for companies and companies with no or limited experience (< 1 paying client) – with Christos Manzinakis
• Group 2 – Advanced: for companies with experience and willing to boost their sales growth – with Vincent Joassin & Yves Blandiaux

📅 Day 3: Navigating Hospital Procurement
Date: Tuesday, September 9th
Time: 1:00 PM – 5:00 PM
Location: hub.brussels – 110 Chaussée de Charleroi, 1060 Brussels

Gain insider knowledge on how hospital purchasing decisions are made. This session will offer a deep dive into procurement processes in both Brussels and broader Belgian healthcare systems. Hear directly from key stakeholders and walk away with a better understanding of how to position your solution effectively within the procurement ecosystem.

Program Highlights:

• 2:00 – 2.15pm : Welcome by Lifetech.brussels
• 2:15pm – 2:35pm: Introduction to the functioning of a hospital structure and its financing model by Stéphane Le Grand (Antares Consulting)
• 2:40 – 3:00pm: How a purchasing group operates by Danny Havenith (MercurHosp) and Jean-Christophe Gautier (HECAPP)
• 3:00 – 3:30pm: A physician’s cross-functional perspective on the procurement process by Gilbert Bejjani (CHIREC)
• 3:30 – 3:50pm: Break
• 3:50 – 4:05pm: The internal hospital flow: from startup outreach to procurement by Peter Dierickx (AZ Maria Middelares)
• 4:05 – 4:35pm : Testimony from two Brussels-based entrepreneurs selling to hospitals, sharing best practices, by Eric Krzeslo (CEO of Icure), Charles-Eric Winandy (Co-founder and Director of MoveUP), and Julien Lebleu (Clinical Innovation Lead, MoveUP)
• 4:35 – 5pm: Q&A & closing