Consult the practical guide to implementing an innovation strategy (Have a look a it!)

baÏto by first step

Baïto by First Step

Address

Place Jean Jacobs 6/j4 5, Bruxelles, Belgique

Contact

+ 32 497 637 638

Our model is directly inspired by Uber, transposing the concept of a digital marketplace to the healthcare sector. While Uber connects drivers and passengers in real time, we are creating a platform that instantly links healthcare institutions—hospitals, nursing homes, clinics, care centers—with available healthcare professionals such as nurses, caregivers, or physiotherapists.

The process is simple: an institution expresses a specific need, whether it’s an urgent replacement, a short-term assignment, or temporary support. The platform immediately suggests qualified and available profiles within the relevant geographical area. The selected caregiver accepts the mission in just a few clicks, providing the institution with a fast, reliable, and secure solution.

Monetization is based on a commission applied to each completed mission. The institution pays the agreed amount for the service, the professional is paid directly, and a fraction is retained by the platform as a service fee. This transparent, automated model eliminates administrative burden, speeds up processes, and brings unprecedented flexibility to a sector that often operates under emergency conditions.

The added value of our approach lies in the speed of matching through an intelligent algorithm, the reliability of verified profiles, and the simplicity of use, which streamlines a critical issue for hospitals and care facilities. The larger the caregiver base grows, the faster the response to demand, creating a powerful network effect similar to what drove Uber’s success.

In summary, our platform is to healthcare staffing what Uber is to mobility: a simple, efficient, and scalable digital tool that transforms a fragmented market into a seamless and immediate experience.