Chouke is a Belgian skincare startup developing skincare solutions adapted to hormonal fluctuations throughout the menstrual cycle.
Our first product line includes four targeted serums, each designed for a specific phase of the cycle (menstrual, follicular, ovulatory and luteal phase), helping users better understand and support their skin’s changing needs.
Hormonal fluctuations can impact skin hydration, sensitivity, inflammation, oil production and breakouts, yet skincare routines are still mostly designed as “one-size-fits-all”. Chouke aims to bridge the gap between women’s health, skin health and education through a more personalized and cyclical approach to skincare.
Beyond products, Chouke also focuses on awareness and education around hormonal health and the impact of the cycle on daily life and wellbeing. Our ambition is to help normalize conversations around women’s health and provide accessible, science-informed solutions.
The brand combines dermo-cosmetic expertise, Belgian production and sustainable values, with formulas developed and manufactured in Belgium.